Moving beyond Pride

When August rolls around in Denmark, so does corporate brands' annual homage to the LGBTQ+ community, with all the attendant rainbow signage to prove it. However, celebrating this community need not be relegated to just one month a year. What's more, doing so can backfire. You may risk coming off as insincere or "rainbow-washing" - that is, offering support for the LGBTQ+ community for the sole purpose of marketing.

So how do we move the work with the #LGBTQ+ diversity intersection beyond "just" the Pride celebration? To discuss that, we invited Sara Lynge Skovhede from IKEA DK to our online D&I Lab Talk. Sara is a powerhouse within DEI work. As she says: "A great workplace exists through a culture where everybody feels welcome and respected for who they are."v

(Re)watch our D&I Lab Talk with Sara on this topic right here. Just hit the picture.